Laura O'Grady's profile

Winter Storefront Concepts Anthropologie

For a brief lighting assignment last autumn, I modelled the existing storefront displays at Anthropologie's Rockefeller Location. I proposed slight adjustments to the lighting locations based on class learnings to draw the eye towards products and reduce uncomfortable hot spots. 

As the change of seasons was approaching, I created two concepts (below) for window displays that represented the relationship between winter and lighting in unique ways. Both concepts are meant to transform the viewer while using a neutral enough color palette that any outfit and winter accessories would be the focal point.
Concept #1
Walking down a snowy path in winter while the sun is setting and peaking through the trees. 

Concept #2
Looking up at Aurora Borealis with star lights twinkling among the sky.



Winter Storefront Concepts Anthropologie
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Winter Storefront Concepts Anthropologie

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